Master of Applied Behavioral Science

Student Profile

The MABS program is designed for:

• Managers and leaders seeking behavioral insight
• HR, learning, and organizational development professionals
• Consultants and advisors in leadership and change
• Policy designers and social program practitioners
• Professionals transitioning into behavioral strategy roles

Why Choose This Program?

• Strong focus on applied behavioral science, not purely academic psychology
• Interdisciplinary approach integrating psychology, management, and decision science
• Practical relevance for leadership, organizations, and policy
• Flexible self-paced distance learning format
• AI-supported learning for conceptual clarity and analysis
• International accreditation program
• ISO-certified institution
• Global recognition and degree verification

Program Structure

The MABS program consists of 40 credits, structured into sequential Learning Phases that guide students from behavioral foundations to advanced applied integration.

The curriculum is composed of:

• Core Courses (70%) – 28 credits
• Specialization Courses (30%) – 12 credits

Specialization courses are completed in the final Learning Phase, following mastery of core behavioral foundations.

Learning Phase Framework

• Phase 1: Foundations of Behavioral Science
• Phase 2: Behavioral Decision-Making and Human Systems
• Phase 3: Applied Behavioral Strategy and Intervention
• Phase 4: Specialization Phase

This framework ensures conceptual depth and applied relevance within a self-paced learning model.

Curriculum and Syllabus

Core Courses (28 Credits)

Specialization Courses (12 Credits)

To be defined and selected in the final phase of the program.

• Organizational Behavior And Applied Psychology
• Behavioral Economics & Business Studies
• Behavioral Policy And Culture
• Decision Science And Behavioral Strategy
• Coaching Psychology And Workplace Interventions
• Applied Research Methods & Behavioral Studies
• Leadership Behavior And Change
• Human Performance And Motivation
• Behavioral Assessment And Intervention
• Behavioral Analysis

Specialization will allow students to focus on a specific business domain aligned with career interests and industry needs.

Learning Methodology

• Self-paced online learning
• Modular, behavior-focused course design
• AI Teaching Assistant for conceptual clarification and analytical support
• Applied behavioral cases and intervention-based assignments
• Independent and reflective learning approach

Each Course consists of 12 Modules, forming one complete Learning Phase.

Entry Requirements

Applicants must meet the following criteria:

• Bachelor’s degree or equivalent qualification
• Background or experience in management, psychology, education, or social sciences is recommended
• English proficiency suitable for graduate-level study
• Eligibility for RPEL and credit transfer may be assessed

Admissions Process

• Online application submission
• Academic and professional document review
• Admission decision by the Academic Committee
• Enrollment confirmation and onboarding

Admissions operate under a Rolling Admission System.

Assessment and Evaluation Method

All assessments are designed at graduate-level academic rigor, emphasizing analytical reasoning, applied behavioral insight, and evidence-based intervention design.

Assessment methods include:

• Module-based quizzes
• Analytical and reflective behavioral assignments
• Applied behavioral analysis and intervention tasks

The MBS program is coursework-based and does not require a thesis.

Completion Requirements

To be awarded the MABS degree, students must:

• Successfully complete all required courses and credits
• Demonstrate satisfactory academic performance
• Adhere to academic integrity and ethical standards

Career Opportunities

Graduates of the MABS program are prepared for roles such as:

• Behavioral Scientist
• User Experience (UX) Researcher
• Behavioral Economics Consultant
• Organizational Development Specialist
• Human Resources Strategist
• Consumer Insight Analyst
• Policy Analyst (Behavioral Policy)
• Change Management Consultant
• Market Research Manager
• People Scientist
• Behavioral Insights Lead
• Employee Engagement Specialist
• Social Innovation Manager
• Conflict Resolution Specialist
• Training and Development Manager
• Public Health Program Coordinator
• Corporate Culture Consultant
• Nudge Unit Lead
• Product Strategist (Behavioral Design)
• Diversity and Inclusion Consultant

International Accreditation And Global Recognition

The Master of Applied Behavioral Science at Enigma Business School is internationally accredited by SEAAC (South East Asian Accreditation Council), ICDLA (International Commission for Distance Learning Accreditation), EDLC (European Distance Learning Commission), GABDE (Global Accreditation Board for Distance Education), and IAHRM (International Association of Human Resources Management). All of these institutions are highly respected accreditation bodies in ASEAN, EU and the USA.

Program Notes

The Master of Applied Behavioral Science at Enigma Business School represents a distinctive and forward-looking graduate program that equips professionals to understand, influence, and design human behavior ethically and effectively in complex organizational and social systems.