Bachelor of Business Administration

PROGRAM DETAIL

Degree Granted: B.B.A.

Qualification Framework: Level 6

Program Duration: 3 Academic Years

Program Level: Undergraduate

Program Entry: Regular / RPEL

Program Credits: 120 SCU / 120 SCH / 240 ECTS

Mode of Study: Distance Learning

Mode of Learning: Self-Paced with Structured Learning Phases

Mode of Assessment: Quiz, Assignment, Graduation Examination

Language: English

Location: Asynchronous

Total Tuition Fee: $12.000

Scholarships: Up to 90%

Start Date: Anytime

Student Support: 24/7

PROGRAM OVERVIEW

The Bachelor of Business Administration (BBA) at Enigma Business School is a comprehensive and applied undergraduate business degree designed to build a strong intellectual, managerial, and professional foundation for future business leaders, entrepreneurs, and professionals.

The program integrates fundamental business disciplines, analytical thinking, organizational understanding, and ethical leadership into a structured learning journey. Emphasis is placed on conceptual clarity, practical relevance, and global business awareness, preparing students to operate effectively in diverse and evolving business environments.

Delivered through a fully online and self-paced learning model, the BBA provides flexibility without compromising academic rigor or international standards.

Program Objectives

The BBA program aims to:

  • Establish a strong foundation in business and management knowledge
  • Develop analytical, communication, and decision-making skills
  • Introduce students to organizational, market, and economic systems
  • Prepare graduates for entry-level professional roles or advanced study
  • Cultivate ethical reasoning and leadership awareness

 

Learning Outcomes

Upon completion of the BBA program, graduates will be able to:

  • Explain core principles of business administration and management
  • Apply basic business analysis in organizational contexts
  • Interpret financial, marketing, and operational information
  • Communicate professionally in business environments
  • Demonstrate ethical awareness and responsible business conduct

 

Student Profile

This program is designed for:

  • High school graduates seeking an international business degree
  • Early-career professionals building foundational business competence
  • Aspiring entrepreneurs and business practitioners
  • Learners preparing for graduate-level business education
  • Students seeking flexible, globally accessible undergraduate study

Why Choose This Program?

  • Strong and comprehensive business foundation
  • Applied undergraduate business orientation
  • Fully online and self-paced learning model
  • Internationally accredited program
  • ISO-certified institution
  • AI-supported academic learning environment
  • Global recognition and degree verification

Program Structure

The BBA program consists of 120 credits, typically completed over 3 years, structured into progressive Learning Phases.

  • Core Courses: 100 credits (mandatory foundation)
  • Specialization Courses: 20 credits (to be selected in final phase)

Specialization courses are intentionally placed at the end of the program, allowing students to build strong foundational competence before choosing a concentration.

Learning Phase Framework

  • Phase 1: Business Foundations and Economic Literacy
  • Phase 2: Functional Business Disciplines
  • Phase 3: Applied Management and Organizational Practice
  • Phase 4: Specialization Phase

Curriculum and Syllabus

Core Courses (100 Credits)

CourseCredits
Introduction to Business and Management4
Principles of Microeconomics4
Principles of Macroeconomics4
Business Mathematics4
Business Statistics4
Financial Accounting4
Managerial Accounting4
Principles of Marketing4
Consumer Behavior3
Organizational Behavior4
Human Resource Management4
Operations and Supply Chain Management4
Management Information Systems3
Business Communication3
Business Law3
Business Ethics and Corporate Responsibility3
Financial Management4
Entrepreneurship and Innovation4
Strategic Management4
Leadership and Professional Development3
Global Business Environment3
Business Analytics Fundamentals3
Research Methods for Business4
Project-Based Business Applications4
Total Core Credits100

Specialization Courses (20 Credits)

To be defined and selected in the final phase of the program.

  • Strategic Management
  • Entrepreneurship
  • MSME Development
  • Human Resource Management
  • Financial Management
  • International Business And Trade
  • Supply Chain Management
  • Digital Business Management
  • Event Management
  • Sustainable Business And Social Enterprise

Specialization courses will allow students to focus on a specific business domain aligned with career interests and industry needs.

Learning Methodology

  • Self-paced online learning
  • Modular course structure with 12 modules per course
  • AI Teaching Assistant for academic support and guidance
  • Applied case studies and scenario-based assignments
  • Independent and reflective learning approach

Entry Requirements

Applicants must meet the following criteria:

  • High school diploma or equivalent qualification
  • English proficiency suitable for undergraduate study
  • Eligibility for RPEL or credit transfer may apply

Admissions Process

  • Online application submission
  • Academic document review
  • Admission decision by the Academic Office
  • Enrollment confirmation and onboarding

Admissions operate under a Rolling Admission System.

Assessment and Evaluation Method

Assessment methods include:

  • Module-based quizzes
  • Written assignments and applied case analysis
  • Course-end examinations
  • Graduation examination

The BBA program is coursework-based and does not require a thesis or final project.

Completion Requirements

To be awarded the BBA degree, students must:

  • Successfully complete all required courses and credits
  • Achieve satisfactory academic performance
  • Comply with academic integrity and institutional policies

Career Opportunities

Graduates of the BBA program are prepared for entry-level roles such as:

  • Chief Business Administration Officer (CBAO)
  • Marketing and Sales Executive
  • Human Resource Officer
  • Financial Analyst
  • Investment Banker Risk
  • Management Specialist
  • Market Research Analyst
  • Operations & Productions Specialist
  • Supply Chain Analyst
  • Business Consultant
  • Recruitment Consultant
  • Business Development Specialist
  • Entrepreneur / Business Owner

International Accreditation and Global Recognition

The Bachelor of Business Administration at Enigma Business School is internationally accredited by SEAAC (South East Asian Accreditation Council), ICDLA (International Commission for Distance Learning Accreditation), EDLC (European Distance Learning Commission), GABDE (Global Accreditation Board for Distance Education), and IAHRM (International Association of Human Resources Management). All of these institutions are highly respected accreditation bodies in ASEAN, EU and the USA.

Program Notes

The Bachelor of Business Administration at Enigma Business School represents a rigorous and future-oriented undergraduate business degree that equips students with essential knowledge, applied skills, and ethical foundations to thrive in professional environments or pursue advanced academic pathways.

Program Director,

Bachelor of Business Administration (BBA)

Apply Here Get a Scholarships or Financial Aid