Bachelor of Marketing Management

PROGRAM DETAIL

Degree Granted: B.M.M.

Qualification Framework: Level 6
Program Duration: 3 Academic Years
Program Level: Undergraduate
Program Entry: Regular / RPEL
Program Credits: 120 SCU / 120 SCH / 240 ECTS
Mode of Study: Distance Learning
Mode of Learning: Self-Paced with Structured Learning Phases
Mode of Assessment: Quiz, Assignment, Graduation Examination
Language: English
Location: Asynchronous
Total Tuition Fee: $12,000
Scholarships: Up to 90%
Start Date: Anytime
Student Support: 24/7

PROGRAM OVERVIEW

The Bachelor of Marketing Management (BMM) at Enigma Business School is a specialized undergraduate program designed to develop strategic, analytical, and creative marketing professionals capable of operating in dynamic, competitive, and digitally driven markets.

The program integrates foundational business knowledge with comprehensive marketing theory, consumer insight, branding strategy, digital marketing, and market analytics. Students are trained to understand markets not only from a promotional perspective, but also from strategic, behavioral, and value-creation viewpoints.

Delivered through a fully online and self-paced learning model, the BMM offers international accessibility while maintaining strong academic rigor and applied relevance aligned with global marketing practices.

Program Objectives

The BMM program aims to:

Build a strong foundation in marketing and business management
Develop analytical and strategic marketing thinking
Equip students with consumer behavior and market insight skills
Introduce digital, global, and data-driven marketing approaches
Prepare graduates for professional marketing roles or advanced study

Learning Outcomes

Upon completion of the BMM program, graduates will be able to:

Explain core principles of marketing management and strategy
Analyze consumer behavior and market dynamics
Develop integrated marketing and branding strategies
Apply digital marketing tools and analytics in business contexts
Demonstrate ethical awareness and professional marketing conduct

Student Profile

This program is designed for:

High school graduates interested in marketing and business careers
Aspiring marketing professionals and brand specialists
Early-career practitioners seeking structured marketing education
Entrepreneurs focused on market development and growth
Learners preparing for graduate-level marketing or management programs

Why Choose This Program?

Specialized undergraduate marketing degree
Strong integration of traditional and digital marketing
Fully online and self-paced learning model
Internationally accredited program
ISO-certified institution
AI-supported learning environment
Global recognition and degree verification

Program Structure

The BMM program consists of 120 credits, typically completed over 3 years, structured into progressive Learning Phases.

Core Courses: 100 credits (mandatory foundation)
Specialization Courses: 20 credits (selected in final phase)

Specialization courses are intentionally placed at the end of the program to ensure students first develop strong marketing and business fundamentals.

Learning Phase Framework

Phase 1: Business and Marketing Foundations
Phase 2: Core Marketing Functions and Consumer Insight
Phase 3: Strategic and Digital Marketing Applications
Phase 4: Specialization Phase

Curriculum and Syllabus

Core Courses (100 Credits)

Course	Credits
Introduction to Business and Management	4
Principles of Marketing	4
Consumer Behavior	4
Business Mathematics	4
Business Statistics	4
Financial Accounting	4
Managerial Accounting	4
Marketing Research and Insights	4
Branding and Brand Management	4
Integrated Marketing Communications	4
Digital Marketing Fundamentals	4
Social Media and Content Marketing	3
Sales Management and Negotiation	3
Market Segmentation and Targeting	3
Marketing Analytics	3
Business Communication	3
Business Law	3
Business Ethics and Corporate Responsibility	3
Strategic Marketing Management	4
Entrepreneurship and Market Innovation	4
Global Marketing	3
Customer Relationship Management (CRM)	3
Research Methods for Marketing	4
Applied Marketing Projects	4
Total Core Credits	100

Specialization Courses (20 Credits)

To be defined and selected in the final phase of the program.

Brand Management
Strategic Corporate Communication
Digital Marketing And Social Media Strategy
Consumer Behavior
Sales Management And Channel Strategy
Costumer Relationship Management And Marketing Analytics
Retail Management And Omnichannel Strategy
Advertising And Creative Strategy
Product And Market Research
Innovation And Technology Marketing

Specialization will allow students to focus on a specific business domain aligned with career interests and industry needs.

Learning Methodology

Self-paced online learning
Modular course structure with 12 modules per course
AI Teaching Assistant for academic guidance
Applied case studies and marketing simulations
Scenario-based assignments and reflective learning

Entry Requirements

Applicants must meet the following criteria:

High school diploma or equivalent qualification
English proficiency suitable for undergraduate study
Eligibility for RPEL or credit transfer may apply

Admissions Process

Online application submission
Academic document review
Admission decision by the Academic Office
Enrollment confirmation and onboarding

Admissions operate under a Rolling Admission System.

Assessment and Evaluation Method

Assessment methods include:

Module-based quizzes
Written assignments and applied marketing analysis
Course-end examinations
Graduation examination

The BMM program is coursework-based and does not require a thesis or final project.

Completion Requirements

To be awarded the BMM degree, students must:

Successfully complete all required courses and credits
Achieve satisfactory academic performance
Comply with academic integrity and institutional policies

Career Opportunities

Graduates of the BMM program are prepared for roles such as:

Marketing Executive
Brand Officer
Digital Marketing Specialist
Market Research Analyst
Sales and Business Development Officer
Content and Social Media Strategist
CRM and Customer Insight Officer
Marketing Consultant
Entrepreneur
Marketing Coordinator

International Accreditation and Global Recognition

The Bachelor of Marketing Management at Enigma Business School is internationally accredited by SEAAC (South East Asian Accreditation Council), ICDLA (International Commission for Distance Learning Accreditation), EDLC (European Distance Learning Commission), GABDE (Global Accreditation Board for Distance Education), and IAHRM (International Association of Human Resources Management). All of these institutions are highly respected accreditation bodies in ASEAN, EU and the USA.

Program Notes

The Bachelor of Marketing Management at Enigma Business School represents a future-oriented undergraduate marketing degree that integrates strategic thinking, digital capability, consumer insight, and ethical awareness, preparing graduates for professional marketing roles or advanced academic pathways in a global context.

Program Director,

Bachelor of Marketing Management (BMM)